On November 11, 2026, YCAPS hosted the third episode of its Soft Power, Hard Questions series at Temple University Japan Campus. Moderated by Waka Ikeda and Benoit Hardy-Chartrand, the discussion featured Jan Godwod, Co-founder and CEO of Studio JG and Yatta.pl, and Radosław Tyszkiewicz, President of the Poland–Japan Foundation.
The discussion explored how Japanese manga and anime have gained popularity in Poland, largely through the efforts of local entrepreneurs, publishers, translators, and fan communities. Drawing on his experience developing Studio JG and Yatta.pl, Godwod explained how local businesses helped introduce Japanese cultural products to Polish audiences despite financial risks, licensing challenges, and limited institutional support. He emphasized that manga shops serve not only as commercial outlets but also as spaces where readers discover Japanese culture and build communities.
Yatta’s new store
Tyszkiewicz highlighted the role of cultural exchange in strengthening Poland–Japan relations, noting the growing influence of Japanese popular culture on younger generations and their interest in Japan.
The discussion also compared Japan's approach to cultural promotion with South Korea's more coordinated efforts through institutions such as the Korea Creative Content Agency (KOCCA). Godwod suggested that Japanese institutions could better support overseas partners by improving communication, facilitating access to promotional materials, and removing practical barriers without interfering with local businesses.
During the Q&A session, participants discussed Japan's Cool Japan strategy, intellectual property policies, and the relationship between government initiatives and private-sector activities.
The event underscored that cultural diplomacy is not conducted by governments alone. While Japan creates globally influential cultural content, local businesses and fan communities play an essential role in introducing and sustaining it abroad. The discussion highlighted the importance of cooperation between public institutions and local partners in strengthening Japan's international cultural influence.
YCAPS sincerely appreciate the valuable time and insights of Jan Godwod and Radosław Tyszkiewicz, the support of the Institute of Contemporary Asian Studies (ICAS), and the participation of all participants in Soft Power, Hard Questions. It is our greatest honour to have had you and your contributions to the discussion.
Photo credit (Yatta’s new store): Jan Godwod